Trailers

Ok, so we all like to have a little rant from time to time. This particular bug has been plaguing me for a while.
As many of you know, I work in a cinema. I love films, in fact, I’d go as far as to say I’m pretty passionate about the world of film. The release of a new trailer, now in my world, that is pretty darn exciting. Especially when you see it on the big screen.
But more recently trailers have been a huge let down.

I don’t know about you, but part of the magic of cinema is getting into that screen before the trailers start. I want to start thinking about what I’m going to watch next! Even with DVDs, I don’t hit the menu button when they put trailers on. I like trailers.
This isn’t really news to my family. As a child, my parents had a video tape full of adverts that made me happy. Even now, I don’t really use the fast forward button on my Virgin Media remote over the ad breaks. I don’t always hit the skip button when an ad pops up before my YouTube choices. That’s right, I’m the advertisers dream.
So trailers were always going to be right up my alley. But recently I’ve been let down. It seems to have become the norm to cram all the funniest parts of a comedy, the most explosions in an action, and all the twists in a thriller into the trailer. In fact, it feels like I’m watching several short films before the main feature. I sit there thinking, what is going to make me watch this now? I’ve laughed at the jokes, winced at the explosions and marvelled at the twists and turns in a two minute trail.
If not telling you the whole story in under three minutes, nothing happens in three minutes. And I really mean nothing. You don’t know any of the names of the characters, you don’t know what happens at all in the film, you don’t even know what genre the film is. These trailers do just as much damage to a film as a trailer that tells you everything. I’m not going to see either film.
But all is not lost. I saw one trailer recently that made me desperate to see the film. It told me enough to tease me, to whet my appetite, but not to satisfy me without seeing it. “What trailer is this?!” I hear you all cry! Side Effects. The trailer suggested so much, but told me so little. So it came as a surprise when I did see the film.
So trailers are a delicate balance, and more often that not, they get it wrong. But I do still see lots of films, and the trailers aren’t always testament to the film… So I guess the moral of the story is, never judge a book by it’s cover!

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